6 Smart Ways Real Estate Agents Should Use Direct Mail Pieces

In today’s fast-paced real estate economy, it is critical as an agent that you stand out from the crowd and make a lasting impression. Direct mail can help you achieve that goal. Direct mail is a cost-effective means of reaching a wide audience for any real estate agent navigating today’s competitive real estate market.

Direct mailing offers an opportunity to find a unique way to set yourself apart. However, for it to be effective, the mailing needs to grab the attention of the recipient and convey the professionalism the job demands. The use of a professional print service can help you execute a professional campaign. Many print companies can handle the printing and mailing process, allowing you to take advantage of their expertise.

1- Advertise Services

The most obvious way to take advantage of direct mail is to advertise services. Glossy postcards or colorful brochures are the ideal way to get your message noticed in a pile of plain, white envelopes. Agents can use direct mailings to advertise their services, new listings in the area, and open house events; all while showing their creativity.

2- Share Testimonials

Direct mailing is also an excellent way to share testimonials from satisfied clients. Real estate is a business built on relationships and testimonials are a great way to showcase your ability to go above and beyond for your clients. Testimonials are powerful tools in persuading people to use your services.

3- Spotlight Your Milestones

Another opportunity to spotlight your achievements and commitment to personal growth with direct mail is by sharing your milestones with your clients. Let them know of your latest accomplishments and make a lasting impact. It will demonstrate your drive for self-improvement and allow you to highlight your credentials.

4- Connect With Clients

Agents can use direct mailings to connect on a personal level with their current and potential clients. Why not mail a calendar or recipe card with your contact information? Provide something personal that people will use, and they will feel more connected to you. They are also likely to keep your mailing somewhere they can reference it often. This means more exposure for your money!

5- Spread Gratitude

And finally, show your gratitude with a thank you card delivered in the mail. A thank you card adds a special touch and sets you apart from the rest. Show your clients your appreciation and they will be sure to recommend you to their friends and family.

6- Offer Value

Real estate agents can mail something of value to their clients. A new home checklist, a seller’s prep list, and a market analysis of the neighborhood are all things of value that can garner new prospective clients.

Of course, you will want to use premium products; your name and face are on them! The best way to ensure professional results is to use a professional print service. Take time to research several companies and compare their services offered. Finding a company that can handle printing and mailing is a smart way to ensure a seamless mailing campaign.